In 2016, I embarked on an impactful journey with Matador Network as Art Director, leading a dynamic team of creatives encompassing designers and freelance filmmakers deployed on global branded campaigns.

My Leadership and Creative Direction

At the helm of Matador Network's creative endeavors, I directed and managed a diverse team of designers, editors, and filmmakers. Together, we crafted internationally recognized branding campaigns for prominent brands such as Lufthansa and Subaru. This experience honed my leadership skills while solidifying Matador's reputation as a provider of visually captivating content.

Crafting Memorable User Experiences

In tandem with my leadership role, I rebranded Matador Network's website, infusing it with a fresh and invigorating visual identity. Additionally, I took the reins of a groundbreaking project – conceptualizing and realizing the mobile application TravelStoke. As the creative driving force behind TravelStoke's inception, I meticulously designed its user experience (UX) and interface (UI), ensuring a seamless and engaging platform for global travelers to connect and share experiences.

A Data-Informed Approach to Creativity

Matador Network's emphasis on metrics and data-driven decision-making resonated deeply with me. With an unwavering commitment to impactful outcomes, I spearheaded creative concepts that underwent rigorous testing and optimization. This strategic approach ensured that our efforts consistently yielded high-impact results and resonated profoundly with our diverse audience.

Shaping the Future of Travel Interaction

I guided filmmakers, editors, and designers in producing captivating branded series, motion graphics, and social assets during my tenure. The development of TravelStoke stood as a testament to our vision for redefining travel interactions in the digital age. Through meticulous UX/UI design, TravelStoke evolved into a user-centric platform, facilitating meaningful connections among global globetrotters.

My time at Matador Network epitomized a harmonious blend of leadership, creativity, and data-driven decision-making. By fostering innovative approaches, I contributed to a robust portfolio of remarkable campaigns and championed the evolution of travel experiences through intuitive design and digital connectivity. This transformative journey has poised me to embrace new horizons as a Senior Product Designer or Art Director, poised to elevate brands and user interactions with strategic and design-driven solutions."

MY ROLE
Art Director and Creative Lead for Branding, App Design, and Campaign Production