BRAND
Ace Metrix — Analytics for testing creative, later acquired by iSpot.tv. 2011–2016.
PROJECT
iPad, iPhone & Desktop Analytics Dashboards
Design lead for Ace Metrix — a platform that tested creative performance for brands like Coca-Cola, running hundreds of commercial variants through analytical dashboards to find the ones that would resonate. I led design across the iPad, iPhone, and desktop experiences over three-plus years.
SUMMARY
ROLE
Lead Designer — iPad, iPhone, Desktop
Dashboard & Data-Viz Design
Product Design & Color Systems
3+ years, designed across the full product
DATA FOR A CREATIVE DECISION.
Ace Metrix gave brands a way to test creative before they spent serious media dollars behind it. A company could run ten cuts of a commercial through the platform, see how each one scored with its target audience across dozens of analytical dimensions, and then put the real money behind the one that resonated. Brands like Coca-Cola lived inside these dashboards. The company was later acquired by iSpot.tv.
I led design across the full product — iPad, iPhone, and desktop — for three-plus years, shipping the apps, the dashboard system, and the color languages that supported dozens of discrete data views. I worked in tandem with a senior UX lead and managed a junior designer, and shaped everything from the iOS app architecture down to the visual vocabulary that helped analysts read the dashboards at a glance. It was my first long tour as a design lead, and the first time I really saw the discipline of testing creative quantitatively — a lens that quietly shaped how I think about paid-performance work now.